Snapshot

• Summary: Rebuilt navigation, IA, and modern design to route visitors to high-intent pages and improve conversion paths.
• Outcomes (directional):
  • Navigation clarity ↑ (fewer dead-end clicks; cleaner mobile menu)
  • Clicks to high-intent pages (Solutions/Contact) ↑, especially on mobile
  • Homepage comprehension time ↓ (less copy, clearer hierarchy)
• Confidence: HIGH
• Services: CRO Audit (light), High-Converting Design, Implementation & Dev (Full Service)
• Timeline: ~3 months from contract to launch
• Stack: Figma, HubSpot CMS (sandbox→prod), analytics (GA4/HubSpot), session replays

Client & Context

PowerChord (B2B SaaS) has approximately 50–70 employees and generates about $6–14M in annual revenue. Based in St. Petersburg, FL, the company was expanding its product offering but faced limitations from an outdated HubSpot site, confusing nav, and weak conversion paths. Their homepage attempted to serve too many purposes while internal pages lacked sufficient content and direction.

Challenge & Goals

Challenges

• Scattered content & unclear hierarchy; ambiguous labels; orphan links without context
• Legacy UI with low legibility; mobile nav friction
• Homepage bloat → diluted primary actions

Goals

• Clear value prop and intent-driven routing into Solutions/Industries/Contact
• Scalable IA + navigation to reflect product expansion