Snapshot

Systematic experimentation program to grow subscriptions and revenue. 63 tests launched, 42 wins, with major lifts from cart, PDP, and collection page optimizations.

• Industry: DTC, Subscription, Intimacy & Lifestyle
• Dates: 2-year + Program
• Services: A/B Testing, CRO Audit, High-Converting Design, Implementation & Dev
• Program: 20 tests launched, 13 wins (active).

<aside> ✅

Highlighted wins:

• Ran 63 tests, with 42 winners: 67% win rate

• Highlighted Tests

  • PDP Social Proof (Mobile) - +26.41% conversion increase
  • Cart Drawer Subscription - +15.35% subscription increase
  • Collection Top Fold - +27.56% subscription increase </aside>

• Services: A/B testing program, CRO Audit (light), High-Converting Design, Implementation & Dev (Full Service)

• Stack: GA4, client data, Hotjar, Figma, testing platform (Convert), CMS (Shopify)

Client & Context

Her Fantasy Box (HFB) is a fast‑growing DTC subscription brand in the intimacy and lifestyle space. Brand went from $0 → $50M+ in under three years working with me. With my services focused on UX and conversion experimentation. My engagement centered on subscription adoption, improved browsing → product → checkout flow, and higher overall revenue efficiency.

Challenge & Goals

Challenges

• Many users discovered products but didn’t see/understand subscription value in the right places.
• PDPs lacked high‑visibility social proof on mobile, limiting early trust.
• Collection pages were not guiding users into the right product or subscription quickly.

Goals