Snapshot

• Program: 20 tests launched, 13 wins (active).

• Highlighted wins:

  <aside> ✅

  • Booking iFrame on location pages → +13.55% booking conversion, ~29,785 vs 30,123 visitors, 99.98% confidence.
  • Lead-form block on Program pages → +23.20% lead conversion, ~17,994 vs 17,908 visitors, 98.34% confidence. *Case-Study-*Lead-Generation.pdf </aside>

• Services: A/B testing program, CRO Audit (light), High-Converting Design, Implementation & Dev (Full Service)

• Stack: GA4, client data, Hotjar, Figma, testing platform (Convert), CMS (Wordpress)

• Dates: July 2024 → present

Client & Context

Cadence Education is a leading U.S. operator of early‑childhood and private‑elementary schools, with 300+ locations across 30 states and 30+ years in operation. Families can inquire online, book tours, and enroll through location and program pages. The growth mandate was to increase qualified tour bookings and inquiries while reducing friction across mobile and desktop.

Challenge & Goals

Challenges

• Friction when scheduling by redirected users off‑site to a separate calendar domain, creating abandon.
• Program pages attracted research traffic but offered no direct action to inquire.
• Needed to protect lead quality (CRM contacts and actual visits) while increasing volume.

Goals

• Increase completed bookings and qualified lead submissions.
• Lift completed bookings per location.